• Brett Schafer

Is FIGS the Next Lululemon? With Alan Soclof



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Show Notes


This week we brought on Alan Soclof -- founder of the Crossover newsletter -- to discuss healthcare apparel company FIGS. Here are some questions we asked him:


  1. How’d you first come across FIGS as an investment? We know you like doing some old-fashioned boots-on-the-ground research, have you come across the FIGS brand at all in the real world?

  2. What does FIGS sell?

  3. Who are their competitors? Is this a thesis on Figs stealing from legacy market share donors?

  4. What do the unit economics look like? How efficient (or not) are they on advertising spend?

  5. Is the healthcare professionals segment large enough to warrant the current valuation or do you think they need to expand outside of scrubs?

  6. Thoughts on management? Thoughts on this being a Shopify-powered business?

  7. What does the valuation look like today?

  8. Premortem: Why would an investment in FIGS go poorly?



Disclosure: The author and podcast guests are not your financial advisors. Ryan Henderson and Brett Schafer are general partners and portfolio managers at Arch Capital. Clients of Arch Capital may hold securities discussed on this show.


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